Latin Jewelers is a family-owned jewelry store located in the heart of the Mission. Tomas and Dolores Peña first opened their doors in 1976, making it one of the oldest jewelry stores in the neighborhood. At Latin Jewelers, we celebrate Latino culture and help keep customs and traditions alive. Our services include retail jewelry and watches, engraving, ear piercing, jewelry and eyeglass repair, and credit and layaway. Beyond traditional services, we offer products specific to our Latino culture such as specialty gifts for baptisms, first communions, and quinceañeras.
With a commitment to our community, we offer financing for individuals with low or no credit, helping them repair, rebuild, and establish their credit history to ultimately build wealth. This credit information can also be used in immigration cases to establish customers' proof of presence in the United States. Multiple generations of neighborhood families have frequented our store in its 50 years of legacy on Mission Street. Currently, we continue to build on the legacy of Latin Jewelers by serving the local community in the Mission and the greater San Francisco Bay Area.